STORY
- 5 min read
World Expo Dubai -
How French Lab enhanced the Cultural impact of the French Pavilion
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Culture
IMPACT SECTOR
AI Chatbot
SOLUTION
PARTNER
Embassy of France in the UAE
Institut Français of EAU
Alliance Française of Dubai
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UAE
LOCATION
French Lab collaborated with the French Embassy to create an engaging experience for the French Pavilion at the World Expo 2020. Our mission was to make the pavilion accessible to a worldwide audience and connect multiple francophone pavilions through a shared digital experience.
Our Solution: An interactive Chatbot for cultural exploration
We developed an AI-driven chatbot on Facebook to guide users through the French Pavilion’s exhibits, inviting them to explore and engage through interactive chat-based games. This chatbot allowed users to discover cultural and technological innovations while connecting with other francophone pavilions, fostering memorable interactions that deepened their cultural experience.
"The project brought greater visibility to the Francophonie compared to other planned events, while fostering overall cohesion by uniting various institutional and cultural stakeholders. Over 2,000 visitors had the opportunity to enjoy this innovative and engaging experience."
Amélie Lombardini-Morin
Cooperation Attachée for the French Language
Institut français in the United Arab Emirates - Cultural department of the French Embassy
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How AI expands access to culture
This AI-driven experience, hosted on a widely used social network, demonstrates how technology can make cultural events accessible to a global audience. By presenting the French Pavilion’s themes in an interactive format, we allowed people worldwide to participate in the World Expo. This project showcases how AI can serve as a bridge, offering a flexible, engaging, and personalized way to make culture accessible to all - and setting a model for future events that aim to connect diverse audiences with rich cultural experiences.